Flying high for Comic Relief: How British Airways are continuing to elevate their fundraising.
Since 2010, British Airways (BA) and Comic Relief have been soaring to new heights with their annual Flying Start campaign, raising over £29 million to support children and young people living in poverty. But behind the scenes, BA is making an even bigger impact, rallying both their employees and customers to get creative with fundraising, all underpinned by Crowdfunder Connect.
Doubling donations is just the start
Through Crowdfunder’s live match funding platform, British Airways has taken donations to the next level, doubling every contribution and making sure each pound has twice the impact. The initiative is cleverly embedded into their passenger experience, from donation prompts on seat backs and in-flight screens to sweet reminders in the form of fun ‘Comic Relief’ branded desserts.
Turning Avios to pounds
For those looking to give back without dipping into their wallets, BA has also introduced an innovative way to donate Avios through Crowdfunder. This seamless integration turns frequent flyer perks into real financial support for Comic Relief, making it easier than ever to give back while racking up the air miles. Whether it’s a few leftover points from a recent trip or a stash of Avios saved for a rainy day, every contribution adds up. Plus every donation of Avios is also doubled!
Through the platform British Airways have the ability to track how much has been raised through Avios donations, as passengers can see in real time how their generosity is making a difference. A great way to support a great cause while making the most out of travel rewards!
Empowering employees to make a difference
BA employees are right in the thick of the action as part of Comic Relief. Thanks to Crowdfunder’s platform, staff can set up their own fundraising pages linked directly to the main Comic Relief campaign, removing the hassle of managing funds while keeping all donations under one big total.
This allows their teams to be hugely creative in a variety of ways to raise money. Picture flight crews racing through city centres around the world, pushing in-flight trolleys and collecting donations on the go. That’s exactly what the annual trolley-dash is all about, as a high-energy way to engage the public, showcase the fun-loving BA spirit, and most importantly, raise money for a good cause.
Visit the BA colleague fundraising site >
A complete offering
The success of BA's Flying Start campaign is a testament to the power of teamwork, technology, and a little bit of creativity. Crowdfunder's seamless, scalable fundraising platform has enabled BA to amplify donations, simplify employee-led fundraising, and even turn Avios into aid.
As British Airways continues to think outside the box when it comes to fundraising, Crowdfunder Connect remains a crucial partner in ensuring that every donation takes flight. By helping more people make a bigger difference, one mile at a time.
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