British Airways and Comic Relief

British Airways use Crowdfunder to engage their colleagues and customers in raising funds for Comic Relief

British Airways has a long standing partnership with Comic Relief through it’s Flying Start programme, which has successfully raised over £28 million. This year, the collaboration takes a tech-savvy turn as British Airways harnesses the power of Crowdfunder to innovate and amplify engagement among employees and customers.

Incentivise fund raising

One notable feature of the partnership is British Airways' commitment to matching donations made by the public. This not only facilitates the fundraising efforts of their colleagues but also encourages donors by doubling the impact of their contributions.

A British Airways Employee Fundraiser told us

“ This year I was raising funds for Comic Relief through sponsorship of the Trolley Dash as part of Red Nose Day 2024. It was so exciting to see my total growing so quickly - and this was all thanks to the British Airways matching programme through Crowdfunder. For every pound that family and friends pledged in support, the amount doubled. And I quickly reached and surpassed my target figures! Easy fundraising.”

Inspiration through collaboration

Crowdfunder provides a centralised platform for British Airways, consolidating all fundraising and grant giving activities under the banner of the British Airways Better World Community Fund. This consolidation fosters inspiration as well as highlighting the collective impact achievable when colleagues and customers unite for a common cause.

“Being able to bring all our efforts together under the British Airways Better World Community Fund is brilliant - it provides inspiration and just goes to show what we can achieve when we all come together. A very big thank you to our colleagues and customers for all their support.”

Mary Brew - Head of Community Investment & Responsible Business, British Airways

Engaging Customers

Beyond engaging colleagues, British Airways extends the opportunity to participate to its customers. Through initiatives like the Comic Relief Prize Draw, customers stand a chance to win exciting prizes like a holiday to Barbados while supporting a noble cause.

Avios for good

British Airways' Better World Community Fund platform allows Avios holders to contribute their rewards to charitable causes and community groups featured on the platform. This innovative approach transforms loyalty points into meaningful contributions, further enriching the partnership's impact.

In essence, British Airways' partnership with Comic Relief epitomises the spirit of corporate social responsibility, leveraging technology and collaboration to drive positive change. As stakeholders continue to unite in support of this noble cause, the partnership paves the way for a brighter, more inclusive future.

For more information about the British Airways and Comic Relief partnership visit: www.bacommunityfund.co.uk/rnd2024